Performance audit
Core Web Vitals measurement and bottleneck analysis: server, database, images, scripts and plugins.
IT services · Canpol Bis
Performance optimisation, technical SEO and maintenance
A slow website loses customers and Google rankings. We check what slows it down, remove the causes, improve the technical SEO basics and make sure it runs reliably after launch.
In short
Website performance optimisation is measuring and improving loading speed, stability and technical SEO foundations, assessed among others by Core Web Vitals. Canpol Bis audits the server, database and front end, then implements fixes and ongoing care.
What the service includes
Optimisation
Caching, image compression, removal of unnecessary scripts and database cleanup.
Technical SEO
Sitemap, structured data, canonical URLs, redirects and a correct heading structure.
AI visibility
A clear content structure and structured data help search engines and AI tools understand the site.
Security
Updates, login hardening, spam and attack protection.
Maintenance and backups
Regular backups, uptime monitoring and updates of WordPress and plugins.
Technical approach
Measurement
Lighthouse, PageSpeed Insights, CrUX data and server-side profiling (Query Monitor, slow query logs) before and after changes.
Server
PHP-FPM with OPcache, current PHP versions, HTTP/2 or HTTP/3, Brotli/gzip compression, page cache and Redis object cache.
Database
Query analysis, indexes, cleanup of autoloaded options, transients and revisions, and reduction of expensive queries.
Front end
Critical CSS, deferred and removed unused scripts, images in modern formats at correct dimensions, optimal font loading.
Technical SEO and AI
Canonical URLs, XML sitemaps, 301 redirects, structured data, an llms.txt file, robots rules for search and AI bots and a clear content structure.
Maintenance
A staging environment, updates with regression tests, 3-2-1 backups and availability monitoring.
Technologies and standards
- Core Web Vitals
- PHP-FPM · OPcache
- Redis
- HTTP/2 · Brotli
- Lighthouse · CrUX
- JSON-LD · llms.txt
- 3-2-1 backups
Who is it for?
This service is for owners of websites and stores that load slowly, are dropping in search results, or have nobody to regularly handle updates and security.
How we work
- 1
Discovery and analysis
We learn about your business, goals and current tools, then agree on scope and priorities.
- 2
Proposal and quote
We present a plan, timeline and quote before any work begins.
- 3
Implementation and testing
We deliver in stages, show progress and test the solution on real devices.
- 4
Launch and support
We deploy to production, train your team and stay available after go-live.
FAQ
Frequently asked questions
What are Core Web Vitals?
A set of Google metrics describing loading speed, responsiveness and visual stability. They affect user experience and search rankings.
Does optimisation change how the site looks?
No. We focus on what happens under the hood: code, images, server and database.
How often should WordPress be updated?
Security updates should be applied as soon as possible. As part of our care service we do this regularly, with a backup and a test before release.
Do you guarantee first place in Google?
No – nobody can honestly promise that. We provide solid technical foundations and point out what to improve in the content.
How do you measure the results?
We compare measurements before and after the changes: Lighthouse, PageSpeed Insights and field data (CrUX), and on the server response times and database queries.
What does preparing a site for AI search involve?
A clear structure with answer-first copy, JSON-LD structured data, consistent company information, an llms.txt file and allowing AI bots in robots.txt.
Let’s talk about your project
Tell us what you need. We will come back with a proposal and a quote.
Content last updated: 15 October 2026